If you plan for the right campaign and execute it in a strong manner, Google AdWords can ensure that through easy-to-understand results and reports, your campaigns will grow extremely quickly after it goes live. As you are investing into Google AdWords, you must keep in mind that although it may be good for a lot of traffic to be going through your campaigns, it could also cost you a lot, so you must learn to manage both ends. You must ask yourself, “Can I afford to advertise this?”, and see where you fit inside the spectrum.

If you want to test a trial run to see if some of the keywords that you are thinking of may be useful to you, try the Keyword Planner on Google AdWords (You may need an account created).

One thing you’ll want to note as you start off is what the campaign will be centered around.

What do you want your campaign to achieve?

That’s the objective. You want to be a specific as possible. Not just, “I want more sales”, but how many and of what product or service?

You can think of parameters as the details of the marketing objective. Time is the most common parameter that needs to be included as marketing campaigns lose their effectiveness over time.

Think of it this way:

what will be achieved + how long will the marketing campaign run?

Next, select your communication channel. This is the platform or method you are planning to execute your advertising campaign. Think about your target market’s haunts and habits when you’re choosing channels to reach them. Where do they spend their time? Where are they most likely to see or hear and pay attention to information about your products and/or services? In a magazine? On a bus bench? On their smartphone?

While it may sound daunting to start creating a campaign, it isn’t actually as hard as you think.
Here are some key elements you can include to create an effective campaign:

• Discounts
• Downloads
• An upcoming event
• A new service
• A free consultation
• Hints and tips
• Volunteer opportunities

Not only do you want your goals and objectives to be specific, but you want your promotion to be specific too. Telling people you have a sale going on is too vague. Telling people about a specific discount for a specific amount and product will pique their interest.

One thing that Google AdWords will help you with during your campaign, is to be able to track the results of your campaign, to see whether or not it has launched successfully or not.

If you not yet confident on spending time and money into your Google Ad and activating it, try to run a pilot testing session. Have your ad ready (but not yet uploaded online), and show it to a couple of people, mostly people you don’t know. Ask for their feedback: what is your response, how do you feel, would it prompt you to want to look into it further, etc.

Continue with the next step:

Google Ads: Advertising