Your cost-per-click (CPC) for each advertisement is usually lower than your actual maximum CPC bid, which is setting the maximum of how much you can be charged for clicks. According to Google, the average advertiser on AdWords makes two dollars for every dollar they invest in. That means you could potentially double your investments if  AdWords is done correctly. Therefore, you’ll want to avoid misusing your budget which can lead to a wasted expense that only generates a few, low-quality leads. So depending on your industry, and the geographical scale you want your ad to reach, will determine the scope of your investment.

The following video will describe more about determining the price of views for yourself and your business:

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