As advertising with Google AdWords can be a powerful tool, it is also important to note that money is involved here. Sometimes drawing a lot of attention to your ads is sometimes not the simple answer. Often it is more effective to invest more money into fewer clicks, because those are the customer you will actually want.

Note that CPV and CPC are two different elements.

CPC – Cost-per-click, this type of bidding allows you to set a maximum price on the cost of someone clicking on your AdWords ads. This bidding method gives you good value because you pay only when a viewer is interested enough to click your ad.

CPV– Cost-per-view, this type of bidding is the default way to set the price you’ll pay for your AdWords video ads (when created with AdWords for video). While traditional display ads charge you for impressions, with CPV you pay only when a viewer watches your video.

The video below will describe in more details about costs with Google AdWords:

Continue with the next step:

Google Ads: Advanced Settings