With Instagram’s user base growing everyday, it’s good to take advantage of advertising on Instagram. Instagram ads can be managed in the Facebook Ads Manager. If you need a sneak peak on how to run Facebook Ads, refer to the link provided for Facebook Ads Manager “How-To“.

Facebook lets you target three types of audiences:

• Saved Audiences – interest-based targeting
• Custom Audiences – retargeting audiences and customers
• Lookalike Audiences – people similar to your other audiences

In turn, this does the same for Instagram. Remember, Instagram Business accounts provide the following:

• See real-time insights into how your stories and promoted posts perform throughout the day
• Learn additional information about your followers and how they interact with your posts and stories
• Include more information about your company like business hours, location and phone number
• Set up Instagram advertising campaigns and see your Instagram ad reports.
• You can also promote any posts you’ve shared, and include a button like “Learn More”, to reach new potential customers

So advertising on Instagram provides a way for you to become a part of people’s interest.

You can expect that you will have to pay somewhere between 20 cents and $2 per click (CPC) on an Instagram campaign. If you prefer to run your ads on a cost per mille (CPM) basis, focusing on impressions, then you are likely to pay around $5 per 1,000 visitors on average. You do have to keep in mind that this is more than what it costs to advertise on Facebook, but like all good things are, the more you pay, the more likely it will be a good investment. Here the difference in price between a Facebook ad and Instagram one is nowhere near the difference in engagement between the two platforms. This means that although you may end up paying more to advertise on Instagram, you are likely to end up with better results overall.

If you decide you want to go with a free option, you can still opt out of advertising, and continue to just maintain your Instagram account for your business, which is not bad, since a lot of successful people on Instagram may not advertise, but seem to maintain a large following base.

Continue on the video below for more information:

As described in the video, refer to the Facebook Toolkit Video on how to set up a Facebook Page.

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