You’ve probably seen or used hashtags before. Hashtags are catch phrases formed with the “#” symbol in front of the word, used to categorize together specific content on relevant topics. Hashtags are important because they help increase social media engagement with new users. Hashtags filter your social media posts to be searchable and linkable. Before taking the time to use hashtags, make sure that hashtags will fit into your strategy. Hashtags are modern, and they show already engaged users that you are relevant and follow what’s on-trend. This will help customers stick around and support your brand longer—especially if your target audience is in a younger demographic. Using hashtags to market your business to customers shows that you follow social media trends and want to extend your reach.

The following video describes more about what hashtags are, what opportunities they can provide for you:

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Twitter: Greater connections