In order to have a successful following base, you need to have a strong profile with good, relevant content.

Let’s start with a strong profile.

A strong profile should have a good catch phrase or tagline. Look at this one as an example:

Another good way to use your bio is to add in additional contact information. By default you can only have one clickable URL in your profile. But what you can do to get around that is include URLs in your bio. This will draw traffic towards your main site if you have one. This example draws people to their Etsy site:

It is a good idea to use shortened URLs, so if you find that your URL is long and looks unattractive, try to shorten it through a service like Bitly.

Use Instagram Stories. In case you haven’t heard, Instagram Stories lets you string together multiple pictures and videos into a “story” that disappears after 24 hours, similar to Snapchat stories. Here is an example of what Taco Bell does with their stories:

Monitor your audience. See what draws in attention and engagement, and what doesn’t. Sometimes, if you don’t have any experience, the best way to try to figure out your market, especially on the online world, is by trial and error. Luckily, since Instagram is a free service, you have room to experiment, but like any other platform we have touched on, you should strive to have a motive and purposeful intent.

Remember, just as we’ve gone over together, add hashtags to draw in an audience effectively.

Continue on with the video below on more tips and tricks to adding content:

Continue with the next step:

Instagram: Ads