What is Digital Marketing?
General Tips
Tip 1: Choose the right network
Tip 2: Don't overlook the visual
Tip 3: Develop a voice
Tip 4: Consistency
Tip 5: Create meaningful content
Tip 6: Post regularly
Tip 7: Establish a strong profile
Tip 8: Maintain engagement
Tip 9: Claim your name
Facebook
Facebook & Business
Facebook: Filling in information
Facebook: Adding Details
Facebook: Calls-to-action
Facebook: Promoting
Youtube
Youtube: Getting started & what you need
Youtube: Creating your channel
Youtube: Channel customization
Youtube: Creating better video
Youtube: Thumbnails
Youtube: Creating video tags
Youtube: Additional Settings
Twitter
Twitter: Tweets & Timelines
Twitter: Wendy's Example
Twitter: Recognizable Brands
Twitter: Persistent Positivity
Twitter: Using Hashtags
Twitter: Greater Connections
Google Ads
Google Ads: Getting Started
Google Ads: Creating the campaign
Google Ads: Advertising
Google Ads: Views, at what cost?
Google Ads: Advanced Settings
Google Ads: Ad Group
Google Ads: Determining the price of views
Instagram
Instagram: Visually dominant marketing
Instagram: Examples
Instagram: Benefits
Instagram: Business Accounts
Instagram: Hashtags
Instagram: Adding content
Instagram: Ads
Etsy
Reviews
Resources
Etsy is an online marketplace for unique goods, offering an alternative for to traditional retail shops. Buyers come to Etsy for unique, personalized goods and the ability to connect directly with creative entrepreneurs. But in order to find your success on Etsy, there are some fees associated that both sellers and buyers should be aware of before selecting to use Etsy.
The fees that sellers need to consider are:
- Each listing on Etsy costs $0.20 USD when the listing is published. For private listings, however, the $0.20 fee will only be charged if and when the private listing is sold.
- Transaction fees – When you make a sale on Etsy, you will be charged a transaction fee of 3.5% of the item price. This percentage does not include the shipping cost or tax.
- Advertising fees – Etsy offers advertising opportunities to increase the visibility of your items and shop. Advertising fees vary by opportunity. Ad fees will be clearly outlined before you commit to purchasing an ad.
- Shipping fees – Etsy offers sellers based in the US and Canada who accept Direct Checkout or PayPal as payment methods the ability to purchase shipping labels to fulfill their orders through USPS and Canada Post, respectively. Shipping labels purchased on Etsy cost the same or less than the equivalent postage purchased directly through the USPS or Canada Post.
- Payment processing fees – This fee is assessed on the total amount of the sale, including tax and shipping. Etsy’s “Direct Checkout” fee is a 3% charge on each transaction, or a regular 3.5% fee is charged with each transaction.
- Currency conversion – All fees that are listed on your Etsy bill are in US Dollars. If you list in a currency other than US Dollars, your item price will be converted to US Dollars before the transaction fee is applied.
The fees that buyers need to consider are:
- Shipping fees – Depending on the seller and the size of the product, shipping fees may be added and vary.
The following video will describe more about what fees are associated with Etsy: