At the top of your business’s Facebook page and on your Facebook advertisements you’ll want to create a strong call-to-action. Having calls-to-action on your Facebook page may not directly generate leads or draw customers to your website, but they will be good for your click-through rates. It also provides some guidance and structure to your Facebook Page.

Continue with this video on how to create a good call-to-action for your Facebook Page:

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Facebook: Promoting