Welcome to the media tool kit!

This tool kit was designed to provide business owners and individual promoters access to information in detailed steps on how to better develop their online presence.

Before approaching social media or any sort of online advertising, it is important to assess the status of your existing online presence. This toolkit provides you with a set of issues and principles that guide you through the understanding and developing of an online presence.

Be about the people

Conventional advertising methods can be uninteresting, so they have to be translated into human interest. Additionally, many social media channels facilitate social engagement, viral sharing of information and trust. By approaching your content in a more engaging manner, you can start to establish trust with your audience, which will prompt them to want to engage with you – whether that be purchasing to contacting.

This tool kit aims to build:

• Personalization – content tailored to individual needs
• Presentation – timely and relevant content accessible in multiple formats and contexts
• Participation – partners and the public who contribute content in meaningful ways

Have an angle

Our media tool kit focuses on what you are doing, and what you could bee doing – better. If marketing and advertising focuses on becoming the accessible and different, your aim should be this as well.

It is important to note that our tool kit does not cover all online tool available, but it serves to highlight some of the ones that will help you get to where you and your business need to be.

How  are instructions on how to navigate through our toolkit:

Table of Contents

1. Click on the blue tabs on the top left hand side of the window.

2. Click on any one of these tabs to open it up to more steps and pages.

You can refer to the table of contents whenever you want to switch pages or move on.

3. Refer to the links at the bottom of the pages to move to on with the next step.

4. Now you’re ready to navigate through the Media Tool Kit!

Continue on to discover what you should get involved with digital marketing:

What is digital marketing?