With Twitter being an engaging online social media platform, it is highly beneficial as business owners to try to spread your message, grow your audience, and drive more traffic. Twitter focuses on small engaging messages called Tweets. It is a type of microblogging, with the hope that your messages are useful and interesting to someone in your audience. Twitter’s success lies on how rapid and scan-friendly it is: you can track hundreds of interesting Twitter users, and read their content with a glance. This is is ideal for our modern attention-deficit world. As a business owner, this is useful for increasing your impact by using Twitter to regularly communicate with your followers and attract new followers.

The video below provides an overview on how Twitter works:

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Twitter: Wendy’s Example