Instagram

There was once a time when business owners could only generate traffic and interest through referral marketing. This “word of mouth” strategy used to work for small business owners operating in smaller communities, where customers could be attracted from the same city. But with the shift towards technology, changing businesses and lifestyles, it changed the way people communicated too. Today, people do not even have to leave their homes if they want to find out about something. With people becoming a more visually-dominant society, people are starting to react better to images and videos, rather than text and slogans. Peoples attention spans are also closing, with less energy and time wanting to be spent if it is not necessary. This is where advertising on Instagram is perfect. Instagram is a huge and diverse online community with unlimited marketing potentials. Although other platforms such as Facebook may have more users, today it is shown that Instagram has more active, engaged users compared to the amount of users it has. As well, Instagram is linked with Facebook, so it’s easier to target your audience based on Facebook data. All budgeting and scheduling tasks, the setup and creation of ads are done through Facebook, so you don’t need to start from scratch and learn about Instagram, once you’ve already used its sister platform for marketing and ads.

If you already have a personal account whether it’s through Facebook or Instagram, you can convert it to a business account. Now you can have a contact button with all your current followers having access to your business phone number, email address, directions to your business, etc. Customers who were once advertising on Facebook are now advertising on Instagram – with better results. Sponsored stories on Instagram blend right in; they are seen in the home feed and look and feel the same as organic posts from someone you are following. It is also beneficial that Instagram is always constantly changing and adapting to the market and trends – they take what people like and want, and try to adapt it to their layout. This makes Instagram such a success because it has integrated a lot of features from other social media platforms without the hassle of moving between platforms, and it also houses the option of posting to more than one platform.

To learn more about Instagram, and how to set up a business account, continue on the following selections.

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